Hi-Hat Personal Brand
The Problem
Create a never-before-seen product, and brand, then create an advertising campaign for said product.
The solution
Introducing Hi-Hat and new kind of hat that plays music through small speakers. Consumers can listen to music while they walk. The launch campaign focuses on how much color is brought to your world through music and through the Hi-Hat.
Social Snapchat sponsored filter
The Result
Instagram Carousel ad
TV Spot Storyboard
Experiential
Live show inside the Hi-Hat at Bonnaroo Featuring Rufus Du Sol